Here’s Why Your Business Needs a YouTube Channel
If you’re still debating whether to launch a YouTube channel for your company or not, consider the following reasons.
The video-sharing website YouTube is the second most visited on the Internet. Only marginally behind Google.com
It ranks as the second-strongest search engine.
This is why:
Every minute, more than 400 hours of video are added to YouTube.
An average YouTube user spends more than 45 minutes per video. Every day, more than 5 billion videos are viewed.
Additionally, the platform receives consistent, unique monthly views from over 1 billion users.
That’s a lot of potential customers to turn away from your company.
The savvy business owner can use YouTube as a valuable channel to attract many visitors to their website.
Create a devoted following for your brand — a choice to monetize their content and generate passive income.
Still not convinced?
See why it’s so crucial for your small business to be promoting itself on YouTube right now.
Reasons to create a YouTube channel for your business.
Publicize Material in Video Format
In case you haven’t noticed, videos are dominating the Internet.
Online users watch more videos than any other type of content. And if the data are any indication, the trend will persist.
Video content is anticipated to account for 78% of mobile web traffic.
In 2018, 73% of internet users claimed that when researching a company, they would instead view a video than read the content.
Additionally, YouTube dominates all other online video-sharing services.
According to 68% of YouTube users, they frequently watch a video demo before making a purchase.
The list of additional statistics supporting the idea that contemporary consumers favor video content could go on forever.
Being near your consumers is something that a savvy business owner will do. And at this very moment, they are on YouTube checking out your rivals’ videos.
Additionally, you have the choice to embed your YouTube-hosted video on your website as well as share it on other social media sites.
This will guarantee that you are contacting all of your ideal customers with the type of content they enjoy, no matter where they may be.
Access a Crazy Large Audience
It is predicted that video traffic will account for 82 percent of all web traffic by 2021.
YouTube is currently used by over 1 billion people or about one-third of all internet users.
Think about the possibilities if you could reach even a tiny portion of this audience. Just think about all the viewers your content will reach.
You’ll be able to increase your company’s visibility significantly.
It is also unbelievable that YouTube videos could be used to expand your brand cheaply.
The truth is that you don’t have to hire pricey video producers or shoot expensive videos.
Utilize your smartphone to capture the details of your business processes. Perform a product demo or record monologues in which you describe the operation of your services or goods.
Look for a free video editing app in the Google Play store or the iTunes store.
Edit the video you made. Upload it to your company’s YouTube channel.
However, optimizing the video will raise its visibility and, ideally, its number of views. This comprehensive guide will show you how to optimize your YouTube video.
Showcasing the capabilities of your products
Those statistics about how much people enjoy watching videos before purchasing may come to mind.
You can now adjust it to work for you. How?
Buyers can watch demonstration videos that show them how to use your products.
Let me observe in person as you use the product to complete a task or find a solution to a problem.
The best way to explain how anything, in this case, one of your goods, operates is by giving an example rather than describing it to them or asking them to read about it. Display the process to them.
Product demos are an effective branding and marketing tactic to increase your YouTube presence.
You can create another form of video by physically responding to your clients’ commonly asked questions.
Okay, this one works like this: you know how you have all those frequently asked questions (FAQs) on your site that are just plain text?
Currently, take each one in turn and respond to it while recording a video.
Answering frequently asked questions with video content is smart for businesses looking to foster a flourishing community and give customers a sense of who’s behind the product.
Establish credibility in your field
A great way to establish your expertise is by publishing how-to videos.
And YouTube users adore videos that teach them new skills.
According to a recent study by thinkwithgoogle.com, 70% of millennial YouTube users watch videos to discover new information about their preferences or to learn how to perform a task.
The good news is that the video need not be overly imaginative. Any “how to” guide for your field would do.
As an illustration, video instructions on how to set up an AdWords account may be produced by a digital marketing agency.
Alternatively, if you’re a chef, you could post a video explaining how to make a specific dish.
The fact is, your video could be used to teach a ton of different concepts.
Finally, focus on optimizing each video for a specific keyword. When done correctly, it dramatically facilitates other users’ ability to locate your material on the platform.